WORLDS.COM NAMES SENIOR BROADCAST EXECUTIVE
AS VICE PRESIDENT OF ADVERTISING
NEW YORK, NY March 27, 2000 - Worlds.com (OTC Bulletin Board: WDDD), the leading three-dimensional (3D) entertainment portal, today announced that Hal Trencher will join the company as vice president of advertising to lead its expansion into strategic alliances with other media as well as to head up advertising sales marketing.
An experienced entertainment marketing executive, Trencher held senior executive positions at Sports Illustrated Television, a division of Time Warner, and at CBS Television Network. Most recently, he was senior vice president of business development for MarComm Partners, a full-service marketing and communications company, where he worked with Internet companies such as excite.com and U.S. Fan.com
"As we expand our 3D entertainment portal, Hal's experience and relationships will have a major impact on our success,'' said Steven G. Chrust, chairman. "He has a diverse background which integrates traditional advertising with new media.''
At Worlds.com, Trencher will be responsible for selling advertising on the Company's entertainment portal as well as developing strategic alliances with advertisers, advertising agencies and other websites and portals.
"3D,'' said Trencher, "provides a more compelling way for advertisers to reach users than the typical banner or streaming advertising now seen on the Internet.''
About Worlds.com
Worlds.com, a 3D entertainment portal, leverages its proprietary technology to offer visitors a network of virtual, multi-user environments that have rich media graphics, text chat, voice-to-voice chat, streaming video and e-commerce. The environments are focused around entertainment interests and targeted communities such as music, sports, and general entertainment environments. In the Worlds' Avatar Gallery, visitors select an avatar (3D character), and customize it into a personal virtual representation of themselves. The avatar is used to travel in and through the various virtual environments and participate in interactive activities involving entertainment, promotions, or e-commerce. Avatars can chat with one another, dance in a nightclub, e-shop, watch video clips and participate in other activities.
Worlds.com is headquartered in New York City. For more information on Worlds.com, please contact Andrew Silver &/or Rebecca Fitts, Middleberg & Associates, (212) 699-2589/2663, andys@middleberg.com / rebecca@middleberg.com.
Forward Looking Statements. Except for any historical information contained herein, the matters discussed in this news release contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. These risks and uncertainties are described in the company's filings with the SEC. Given these uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements. The company disclaims any obligation to update any such factors or to announce publicly the results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.
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